Virgo

Summary: Fractional CMO

We partnered with Virgo and provided fractional CMO services for this seed-stage startup. We came in to augment the existing leadership team to specifically own, lead and drive all marketing initiatives. Virgo accelerates results in GI clinical trials for pharmaceutical companies.

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Virgo's marketing needs:

• Translate the CEO & founders' direction and vision into marketing campaigns and objectives
• Support new product launch, targeting the pharmaceutical industry
• Define the key talent the business needs to reach its goals
• Manage and work with one FTE to Assist to implement marketing strategy
• Report weekly to the Chief Customer Officer  on all KPIs mutually defined as important
• Continually innovate ways to reach marketing and sales goals despite roadblocks

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Before:

• Website and Hubspot instance
• Some brand consistency
• Some value messaging
• Minimal sales enablement collateral
• No content calendar
• No campaign calendar
• No marketing or sales KPIs
• No PR
• No sales development function, metrics, etc.

After:

• Brand identity and awareness- tagline creation, mission, vision and values updates
• Product messaging and positioning
• Persona buildout, messaging, positioning, objection handling, value creation
• Content calendar for ongoing blogs, one pagers, partner marketing flyers
• Social media marketing across various channels
• Contact acquisition strategy across new lists, partner marketing activities, etc.
• Demand generation to net new customers - across email, events, partner marketing, etc.
• Sales enablement brochures, product demos & videos, etc.
• Internal marketing and internal meeting governance & operational cadence

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Ian Strug, Virgo's Chief Customer Officer (CCO):

"We partnered with Mariya for fractional CMO services. Mariya served as a thought partner to founders and helped Virgo up-level its brand, up-level the website, create persona messaging & positioning, develop sales collateral (i.e. pitch decks) to drive new pipeline, support partner programs and support new product launches."