We partnered with an IoT company to help drive marketing strategy and execution for various product lines.
Summary: Marketing Services
We partnered with an IoT company to help drive marketing strategy and execution for various product lines.
Marketing needs:
Translate the direction and vision into marketing campaigns and objectives
Support new product launches, targeting various consumer industries
Create house of messages for various product lines
Support new brand ideation projects for existing products
Account-based marketing and sales campaigns
Report weekly all KPIs mutually defined as important
Continually innovate ways to reach marketing and sales goals despite roadblocks
IoT company, startup that was acquired by Top 10 semiconductor company
Before:
Some brand consistency
Some value messaging
Minimal sales enablement collateral
Minimal sales engagement across key accounts
After:
Brand - support creation project for new business unit within a parent company
Messaging -software product marketing, messaging, positioning for SaaS offerings
Messaging - develop and manage execution value messaging across website, content assets, etc. for IoT clients
Campaigns - virtual tradeshows and event planning, management and execution
PR - develop speaking proposals for thought leadership engagements
PR - create and shoot external videos that promote the culture of the company
Email marketing - develop and execute campaigns to drive top-of-the-funnel leads
Social media marketing - across various channels
Demand generation to net new customers - across email, events, partner marketing, etc.
Sales enablement - product collateral including decks, product page refresh for website, etc.
Results: +$100K in revenue within 6 months of partnering together
Vice President of Engineering at IoT Company:
We've partnered with Mariya for a full scope of marketing services in order to increase brand awareness and drive demand generation. By partnering closely with various cross-functional leaders, Mariya launched several new demand campaigns for multiple product lines across various marketing channels including email, paid advertisement, virtual events and website. Additionally she up-leveled our sales enablement content and drove various PR initiatives (i.e. speaking proposals for industry events and created a corporate video) to increase brand awareness, which generated hundreds of thousands in revenue and multiple new clients for our business.
