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5 B2C Trends to Incorporate in Your B2B Marketing Strategy to Boost Sales

Founder of Orchid Agency
Marissa Lodato
June 18, 2024
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Lately, we’ve seen many business-to-consumer (B2C) marketing tactics used in business-to-business (B2B) marketing. Are these strategies merging? Not a chance! Although B2C and B2B marketing have distinct approaches and target different audiences, there is much that B2B marketers can learn from their B2C counterparts.

By incorporating certain B2C trends, B2B businesses can significantly elevate their engagement, effectiveness, and ultimately, their sales. Here’s how to get started.

What’s the difference between B2C and B2B marketing?

B2C marketing focuses on reaching individual consumers, emphasizing emotional appeals, convenience, and immediate benefits to drive quick purchasing decisions. It often involves high-volume sales with shorter sales cycles, utilizing channels like social media, direct advertising, and retail outlets. 

In contrast, B2B marketing targets other businesses, prioritizing logical appeals, long-term value, and professional relationships. It involves a longer sales cycle, complex decision-making processes, and lower volume but higher value transactions, relying on strategies like content marketing, networking, and personalized communication to build lasting partnerships.

For a more in-depth look at the differences between B2C and B2C marketing, check out this Orchid blog.

Why are we seeing B2C tactics used in B2B marketing?

Because B2B marketers are recognizing the effectiveness of B2C tactics in engaging and appealing to their target audience on a more personal level. By incorporating B2C strategies, such as personalized content, emotional storytelling, and social media engagement, B2B marketers can create more relatable and compelling campaigns. These tactics help humanize their brand, build stronger connections, and foster trust with business clients, who, despite being part of organizations, are still individual consumers influenced by similar emotional triggers and preferences.

According to a Google survey, seven out of nine B2B brands have emotional connections with more than 50% of their customers, compared to 10–40% for B2C brands.

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What are 5 B2C trends that B2B marketers could use today?

1. Build trust with personalization.

B2C companies are pros at personalization by tailoring their marketing efforts to individual consumer preferences. B2B marketers can adopt this approach by leveraging data analytics to understand clients’ unique needs and behaviors. Personalized emails, customized content, and tailored product recommendations can significantly strengthen client relationships and drive sales.

  • Example- Use data analytics to craft personalized emails, customized content, and tailored product recommendations that resonate with each client's unique needs.

2. Drive growth with influencer marketing.

Influencer marketing isn’t exclusive to B2C brands. Collaborating with industry experts and thought leaders can amplify your B2B marketing efforts. These influencers can help you reach a broader audience, establish credibility, and generate high-quality leads. Choose influencers who align with your brand and resonate with your target market for maximum impact.

  • Example- Partner with well-known industry experts to write guest blogs, join webinars, and recommend your services to help you reach more people and attract quality leads.

3. Boost social media engagement.

B2C brands are known for their vibrant social media presence. B2B companies can also harness the power of social platforms like LinkedIn, Twitter, and even Instagram. to enhance visibility and engagement. Share valuable content, industry updates, and success stories to build a loyal following. Engaging with your audience through comments and shares can humanize your brand and foster community.

  • Example- Use LinkedIn to post blogs, share quick updates and tips on Twitter, and create behind-the-scenes reels on Instagram to build a strong and engaged community.

4. Make content marketing your superpower!

High-quality, relevant content is a cornerstone of successful B2C marketing and is equally crucial for B2B. Develop a solid content strategy that includes blogs, whitepapers, videos, and webinars addressing your client’s pain points and offering solutions. Thought leadership through compelling content can attract organic traffic and nurture leads through the sales funnel.

  • Example- Create valuable content like blogs, whitepapers, videos, and webinars that solve your clients' problems and guide them toward choosing your services.

5. Prioritize a positive UX experience.

B2C companies prioritize user experience (UX) to keep customers engaged and satisfied. B2B marketers should also focus on providing a seamless digital experience across all touchpoints. Optimize your website for mobile, ensure fast loading times, and create an intuitive interface. A positive UX can significantly influence purchasing decisions and client retention.

  • Example- Make sure your website works well on mobile devices, loads quickly, and is easy to navigate to keep clients happy and coming back.

Wrapping Up

Integrating these B2C trends into your B2B marketing strategy can create more engaging and effective campaigns. Personalization, influencer marketing, social media engagement, content marketing, and a seamless user experience are key components that can drive sales and set your business apart in a competitive market. Embrace these trends to enhance your marketing efforts and achieve greater success. Let’s chat more.

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Marissa Lodato

Marketing Manager at Orchid Agency
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