Thought Leadership
November 21, 2024
Thought Leadership
Networking Tips for B2B Founders: How to Build High-Value Connections
If you’re a B2B founder, networking can be a game-changer. One high-value connection can open doors to new opportunities, strategic partnerships, and long-term clients. However, networking for B2B founders involves more than just showing up at events and exchanging business cards. It’s about building authentic relationships that offer mutual value and foster growth!
October 29, 2024
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How to Align Marketing Operations and Sales for Success
Aligning marketing operations with sales is essential for small B2B companies striving to drive collaboration, efficiency, and business growth. When these two teams work seamlessly together, they can significantly improve lead management, campaign effectiveness, and revenue generation. This alignment helps close the gap between marketing and sales, resulting in improved outcomes for both teams.
September 9, 2024
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From Metrics to Meaning: Communicating Marketing's Impact for Internal Teams
For B2B startups, marketing isn't just about generating leads—it's about proving value across the entire organization. Yet, many marketers struggle to communicate their impact in ways that resonate with internal teams. According to a survey by HubSpot, 65% of marketers say their biggest challenge is demonstrating the effectiveness of their marketing activities to executives.
September 5, 2024
Thought Leadership
The B2B Guide to a Better Digital Marketing Strategy
Adopting a digital strategy is no longer optional for B2B companies—it's essential. With evolving buyer behaviors and increasing digital interactions, having a strong online presence is critical for reaching and engaging your target audience. In this guide, we’ll walk you through the key components of a successful B2B digital marketing strategy, including goal-setting, channel management, digital advertising, data privacy, and performance measurement.
August 13, 2024
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Chatbot Marketing on a Budget: Cost-Effective B2B Strategies
In the fast-paced world of B2B marketing, staying ahead of the competition while keeping costs in check can be challenging. One innovative solution that has emerged as a game-changer is chatbot marketing. 80% of businesses are expected to integrate some chatbot system by 2024.
August 13, 2024
Thought Leadership
CMOs Guide to B2B Marketing: Actionable Strategies to Drive Growth on a Budget
The role of the CMO is evolving at lightning speed, with shrinking budgets adding to the mix of 2024's challenges and opportunities. According to Gartner research, 73% of CMOs report increased pressure to achieve more with fewer resources while driving growth. With tighter budgets and higher expectations, marketing leaders must get creative and embrace innovative, cost-effective strategies to thrive.
June 11, 2024
Thought Leadership
Data Privacy & Security in B2B Marketing Analytics for SMBs
In this blog, we’ll explore the importance of data privacy and security in B2B marketing analytics for SMBs, and the best practices marketing teams can apply to provide customers with a safe and seamless experience throughout their journey.
April 5, 2024
Thought Leadership
How to Build Cross-Functional Collaboration in Marketing Operations
As the saying goes, 'Teamwork makes the dream work.' When marketing operations teams break down the barriers between departments like sales, IT, and finance, it creates a streamlined process, fosters better communication, and propels organizational success!
March 28, 2024
Thought Leadership
5 B2B Marketing Predictions Paving the Way for Growth in 2024
Get ready for another transformative year as we step into 2024 with five key B2B marketing predictions that will redefine strategies and propel growth. From integrated marketing approaches to strategic partnerships fueling new leads – the way we approach marketing and engage with our audience is changing.
February 1, 2024
Thought Leadership
The Future of B2B Marketing: 5 Tips For a Human Approach
As technology continues to evolve and customer expectations shift, a more human-centric approach to B2B marketing is emerging as a key strategy for success. We'll explore the future of B2B marketing and share five tips to help you infuse a human touch into your marketing strategy.
October 9, 2023
Thought Leadership
Here’s Why We’re Celebrating LatinX Heritage Month Featuring Carla Sinfon, with Orchid Agency
I’m Carla Sinfon, Sr. Marketing Operations Manager at Orchid Agency. As we come together to celebrate LatinX Heritage Month, I want to emphasize the importance of taking pride in our heritage and how our unique backgrounds contribute to our distinctiveness in the workplace
July 10, 2023
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20 Essential Marketing Metrics and KPIs
These necessary marketing measurements can give your organization the best understanding of whether your marketing strategy is successful or needs to be adjusted. In fact, 37.7% of CMOs say they use marketing analytics in their projects before a decision is made.
April 4, 2023
Thought Leadership
The Top Marketing Tools for B2B Startups
So you started a B2B business in today’s digital-first age? Congratulations! As another step in developing your marketing strategy, you’ve got to select the right tools that will help set up your business to drive growth. And, simply put, there are an overwhelming number of marketing tools available. Take a deep breath, we are here to help.
March 15, 2023
Thought Leadership
How to Run Effective Daily Marketing Standup Meetings
Running effective daily standups is both an art and a science. In fact, a study shows that after senior executives rethought meeting strategies and approaches, there were notable improvements such as a 42% increase in team collaboration and a 32% increase in the feeling to speak up and express opinions.
January 11, 2023
Thought Leadership
Top 6 B2B Marketing Trends to Stay Ahead of in 2023
Although the core marketing B2B principles still apply in 2023, technologies, behaviors, and expectations are changing the game. Here are our top B2B marketing trends to focus on this year and tips on how to incorporate these trends into your marketing strategy for growth.
November 30, 2022
Thought Leadership
Benefits of B2B Paid Advertising: Drive More Leads and Conversions
In this blog, we’ll tackle everything about paid advertising including its different options, benefits, and what it would mean for your business should you decide to incorporate paid ads into your B2B marketing strategy.
November 10, 2022
Thought Leadership
Why B2B Marketers Rely on Omnichannel Marketing to Win
B2B marketing strategies have drastically changed to adapt to the digital-first world in recent years. More companies are now taking an integrated marketing approach in response to the journey of digital-first buyers.
October 6, 2022
Thought Leadership
LatinX Heritage Month Featuring Carla Sinfon, from Orchid Agency
In the spirit of curiosity and celebration, we are highlighting our incredible LatinX team members. Read on for Carla Sinfon’s, Sr. Marketing Operations Manager at Orchid Agency, incredible story of compassion, resilience and inspiration as a Chinese-Peruvian LatinX woman.
September 12, 2022
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What Is Marketing Operations and Why Every Startup Needs It
Marketing operations is a crucial capability for all businesses. However most companies are still struggling with lead scoring, measuring ROI for marketing - in general and per channel - lead flow and accuracy, segmentation, tracking and analytics and more - most companies are still struggling with up-leveling marketing operations function.
August 23, 2022
Thought Leadership
Top SEO Trends to Leverage in 2022 for Growth
Investing in SEO for your brand will boost your presence in relevant search results. SEO is going stronger than ever since most marketing professionals see it as an essential part of their marketing strategy. It guarantees good performance and total success, so it should be a priority.
July 18, 2022
Thought Leadership
4 Reasons Why Your Marketing Emails are Going to Spam
If you’re reading this your email open rates may be low or you’re just getting started on your email marketing strategy. Either way, the trickiest part of email marketing can be getting your technical details aligned. You may have the most visually appealing email template with amazing content, but it will be a waste of time and resources if your email is hitting spam.
June 8, 2022
Thought Leadership
Why Building a Brand Strategy is Essential for Startups
A powerful brand solves customer issues while creating an emotional connection. Your brand should resonate with your team and your customers. The end result will build lasting loyalty for all parties, which is a goal any startup should strive to achieve.
June 6, 2022
Thought Leadership
Jumpstart Your Startup: Top 5 Marketing Challenges to Overcome
Establishing a startup is kind of like jumping into shark-infested waters. It takes a lot of guts, it can be dangerous, it can be risky, but you’ve got quite the story to tell if you survive.
May 30, 2022
Thought Leadership
4 Ways AI Will Change Email Marketing and Automation
AI is perhaps one of the greatest technologies of our time and its potential for marketing is something we shouldn’t ignore. AI in B2B marketing is transforming the way customers interact with businesses.
May 19, 2022
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Startup Marketing: Low-Cost Strategies That Drive Results
In this video, Mariya stresses the importance for startups to take a comprehensive look at marketing, identify appropriate marketing strategies and channels that are aligned to startup size and growth stage, and growth tips to leverage free marketing channels and drive results!
May 11, 2022
Thought Leadership
Growth Lever Your Marketing Team Is Not Thinking About
Today business-to-business (B2B) buyers rely less on traditional marketing channels or review boards like G2 crowd, Gartner, and more on their network, friends, and social circles for open, honest, unfiltered and unmonitored advice on purchasing decisions.
March 11, 2022
Thought Leadership
6 B2B Marketing Trends that You Should Try Today
Since the pandemic began B2B marketers have made plenty of changes to how they approach their marketing tactics. As the pandemic continues throughout 2021, many have become nimbler and more creative when it comes to engaging with consumers digitally.As of today, B2B marketing has shifted to more web-based tactics to keep up with consumers and provide them with a memorable digital experience. Meaning, if you want to stay competitive, you’re going to need to know the nuances around digital marketing for 2022. Learn more.
February 1, 2022
Thought Leadership
B2B Sales and Marketing Strategies To Win More Customers
The last couple of years the lack of in-person interactions and events forced us to pivot to a virtual, digital-first world. While Digital-first has been the way of scaling revenues and customer loyalty for B2C startups, it is now requiring B2B startups to pivot as well, and they are still having a hard time!
December 2, 2021
Thought Leadership
5 Must Haves for A Digital-First Sales & Marketing Approach in 2022
Over the last two years, we’ve gone through a lot of changes both personally and professionally. As we head into 2022, and prepare for the new variant Omicron, companies have to adjust their go-to-market approach for a digital-first marketing and sales. Read more.
May 25, 2021
Thought Leadership
The Power of Internal Marketing: Real Reasons Why People Join Startups
Startup companies can benefit greatly from prioritizing internal marketing to increase employee retention and engagement.
April 19, 2021
Thought Leadership
Key Things to Consider When Making Your First Marketing Hire
Are you ready to hire your first marketer? Debating on if you need a strategist, tactical ninja, someone skilled more in content or product marketing or ads or all of the above? How do you make sure your first marketing hire is set up for success?
March 7, 2021
Thought Leadership
Top 10 Marketing Mistakes Startups Make and How to Avoid Them
Launching a startup is hard. We surveyed more than 50 founders and CEOs to identify 10 of the most common marketing errors that startups tend to make during their earliest stages.
May 18, 2020
Thought Leadership
Lead with Heart and Vulnerability, Tips from Brene Brown
Current conditions are forcing us to sprint to the intersection of thoughtfulness and decisiveness. We are balancing the natural tension of moving quickly while maintaining an honest and transparent tone with our community. Brene Brown recently sat down to share her stories of resilience and to help us understand how we can lead with transparency and courage amid these uncertain times.
April 30, 2020
Thought Leadership
Building Slack: Lessons from Cofounder Cal Henderson
Over the last seven years, Slack has dominated the productivity and communications space. Initially starting off as a tool for startups and small teams, the company quickly scaled its capabilities to serve large, distributed teams. Recently Cal Henderson, Co-Founder and CTO of Slack, sat down to share the original vision, category creation tips and provide a glimpse of what it was like in the first 100 days of shaping Slack. Learn more.
April 21, 2020
Thought Leadership
Navigating The Investment Landscape Through Crisis
COVID-19 has been an unprecedented time for our friends, family, employees and businesses. Even though the government passed a $2 trillion stimulus package to assist millions of Americans and companies through this crisis, the challenge remains navigating the current landscape. I sat down with Amit Garg, Managing Partner and Co-founder of Tau Ventures to get a perspective on the current investment landscape and advice for startups on managing through the current crisis. Learn more.
April 13, 2020
Thought Leadership
Mark Cuban's Resilience Tips for Startups
With COVID-19 uncertainty, things are changing fast and we are forced to adapt. Businesses, employees, family and friends - are all figuring out new ways of operating. Thus it's time to pivot to lead with empathy, kindness and compassion and stop cluttering inboxes with promotional marketing campaigns.
March 2, 2020
Thought Leadership
Leadership with Ed Bastian, CEO of Delta
A few years ago, I attended an event in which Ed Bastian, CEO of Delta Air Lines described how the company leveraged innovation and leadership to emerge as an industry leader. Learn more about key leadership skills that transformed Delta.
November 20, 2019
Thought Leadership
Key Tips to Scale Your Startup from Google's Marketing Exec
Most companies when they think of a brand they think of a look, logo, image, icon or a name. But brand is so much more than that. As companies think about growth, it is important to have a strong brand that resonates with which customers, community, employees and stakeholders.
