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We provide marketing services to startups looking for a partner for an overall marketing strategy & plan, messaging & positioning, as well as lead generation.

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Most requested services
Marketing strategy and plan
100%
Demand generation campaigns
90%
Messaging and positioning
80%
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60%
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"Strong marketing strategy and lead generation that increased leads & pipeline."

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"Strong marketing strategy for our new website, which increased traffic & leads."

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"Fantastic work on a product launch, up-leveling  website, sales collateral and Virgo brand."

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"Fantastic work on messaging & positioning deck to investors: raised ~$5M seed round."

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Solid marketing strategy & plan, strong execution, built +$220M pipeline in 9 months.

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FROM THE BLOG

We share our thoughts on b2b marketing. Access our latest ebooks!


B2B Marketing: Ultimate Strategy Guide

5 Marketing Must-Haves to Accelerate Growth for Your Startup
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The Essential SEO Checklist for B2B Startups in 2024

SEO is more essential than ever for B2B startups looking to stand out. With the right approach, SEO can provide sustained growth, helping startups capture leads, build brand authority, and drive consistent traffic. This checklist covers everything from keyword research and on-page optimization to technical SEO and content strategies. Let’s go!

Read more

November 4, 2024

5 Practical Steps to Implement Generative AI in Your ABM Strategy

Generative AI can transform your ABM by automating personalization, content creation, and data analysis—freeing your team to focus on high-value activities that move the needle. According to a recent study by McKinsey, 63% of B2B companies that have adopted AI have seen an increase in revenue through better personalization and enhanced marketing efforts.

October 29, 2024

How to Align Marketing Operations and Sales for Success

Aligning marketing operations with sales is essential for small B2B companies striving to drive collaboration, efficiency, and business growth. When these two teams work seamlessly together, they can significantly improve lead management, campaign effectiveness, and revenue generation. This alignment helps close the gap between marketing and sales, resulting in improved outcomes for both teams.

October 22, 2024

10 Realistic Inbound Marketing Strategies for B2B Startups

For B2B startups with small marketing budgets, attracting high-quality leads without overspending is a challenging feat. You can attract leads and turn them into loyal customers by using inbound marketing strategies—such as SEO, content marketing, and digital advertising.

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At Orchid we make marketing easy by growing startups from idea to seed fundable to series A and beyond.

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