10 Ways to Repurpose B2B Content Across Multiple Channels
Creating B2B marketing content is not only time-consuming, but it can be costly. So, why should you put aside the video series you created or your newest e-book? The answer is simple, don’t do it! Repurposing not only saves time, but also amplifies your reach across multiple channels, which will get you the most value from every asset you create.
It’s no wonder that 65% of the most successful B2B marketers reuse content often or always.
What Are The Benefits of Repurposing Content?
Repurposing content just makes sense! It’s a strategic way to boost visibility, engagement, and ROI across your marketing efforts. Here’s how it pays off:
- Maximizes ROI: You’ve already invested time and budget into creating content, repurposing ensures you get the most value out of it by extending its life and reach.
- Saves resources: Instead of starting from scratch, repurposing lets you build on what you already have. This is especially helpful for lean marketing teams or those juggling multiple campaigns.
- Reaches new audiences: Turning a blog post into a short video or a LinkedIn carousel helps you connect with your audience where they are.
- Good for SEO: Publishing variations of content across channels (blog, guest posts, social snippets, etc.) boosts your search visibility.
Here’s Ten Ways to Repurpose Your B2B Content
1. Turn video series into reels or micro videos
Break longer video series or webinars into bite-sized clips of 30 to 60 seconds that highlight a single tip, insight, or compelling quote. Send these clips out to the world with platforms like LinkedIn or Instagram by adding captions and engaging hooks in the first few seconds. Shorter clips are more likely to be watched and shared, extending the life and impact of your original video content.
2. Create carousels from every blog
The Orchid Team is a huge fan of this one! You can take the key points, statistics, or step-by-step processes from your blog posts and transform them into visually engaging carousel posts for LinkedIn or Instagram. Each slide should focus on one takeaway, making it easy to digest and share. Use branded templates and concise copy to maintain consistency and professionalism. This approach not only increases your content’s reach but also appeals to audiences who prefer quick, visual learning over long reads.
Take a look at Orchid’s Instagram page for examples.
3. Make an infographic
Take data, processes, or key takeaways from blog posts, reports, or white papers and design an infographic that visually tells the story. Infographics are highly shareable and great for simplifying complex information. Use clear headings, icons, and charts to guide viewers through the content. Once created, distribute the infographic across social media, email campaigns, and embed it within related blog posts to boost engagement.
4. Use as talking points
Convert your content—whether blogs, reports, or webinars—into concise talking points for sales teams, spokespeople, or executives. Create a simple bullet-point list with key facts, statistics, and value propositions that align with common customer pain points. These talking points can be used during sales calls, interviews, webinars, or live events to ensure consistent messaging and confidence when communicating your expertise.
5. Post and Ask Me Anything
Leverage your existing content to spark engagement by hosting an “Ask Me Anything” (AMA) session on LinkedIn, Twitter, or your company’s community forum. You can announce the AMA by sharing a relevant blog post or video as context and invite your audience to ask questions related to the topic. AMAs build trust, position your brand as approachable, and can generate fresh content ideas based on audience queries.
Here’s more on building communities.
6. Develop a drip campaign from a white paper or e-book
Break down a white paper into a series of targeted emails that nurture leads. Each email should focus on a specific section or key insight, ending with a clear call-to-action that encourages further engagement, such as downloading the full white paper or booking a demo. Use personalized subject lines and segment your list to tailor messaging to different buyer personas or stages in the sales funnel. Drip campaigns keep your brand top-of-mind and provide value without overwhelming prospects.
7. Turn any content into a paid ad
Look for high-performing blog posts, videos, or infographics and repurpose their key messages into concise, benefit-driven ad copy. Use eye-catching visuals and strong calls-to-action tailored to your audience segments. Paid ads on platforms like LinkedIn, Google, or Facebook allow you to amplify the reach of your best content, drive targeted traffic, and generate leads more efficiently. Test different formats and headlines to optimize click-through and conversion rates.
8. Write a blog post based on a video
Review your video content (whether it’s a webinar, interview, or explainer) and write a blog post summarizing or expanding on the key points. Use timestamps to break the post into sections mirroring the video’s flow. Embedding the video within the blog post boosts engagement and caters to audiences who prefer reading.
Here’s a great example of a video turned blog post.
9. Turn an FAQ into a video
Take frequently asked questions from your website or customer service team and create short videos answering them. Use a conversational tone and simple visuals or animations to make the content more engaging. These FAQ videos can be hosted on your website, shared on social media, or included in onboarding emails. Video helps humanize your brand and can reduce support queries by providing accessible, on-demand answers.
10. Refresh and re-post existing content
This one is a no-brainer. Audit your content to find pieces that performed well but may be outdated or under-promoted. Update facts, statistics, or examples to keep the content relevant, then republish it with a fresh headline and promotional push. Reposting on social channels or in newsletters can re-engage your audience and attract new followers who missed it the first time.
